Ultimate attractant contains 5 flavors and a natural scent holding product which keeps the attractant from becoming volatile. You can add 1/4 bag per location, ideally existing mineral licks. You also can add 1-2 lbs per 50-100 of deer feeds to exhance attraction. This product had been sold for many years in 2 lb. bags. We not have a larger option for those who have higher use rates. The flavor base is highly concentrated and natural. This is no gimmic or curiocity like most wildlife attractants. The flaavor base has been included in over 300 products sold in the wildlife and farming world. It could even become organic certified if i chose to do that.